World Animal Protection is a global animal welfare organisation with 50 years’ experience in moving the world to protect animals. Our Wildlife. Not Entertainers campaign aims to end the suffering of hundreds of thousands of wild animals used and abused in the tourism entertainment industry. In 2015, Oxford University’s Wildlife Conservation Research Unit analysed 24 different types of wildlife attractions across the world. It included an analysis of TripAdvisor, in order to better understand the awareness levels of tourists visiting these wildlife venues.

Of the 50,000 TripAdvisor reviews, it revealed 80% of people left positive reviews for venues with poor animal welfare. World Animal Protection tried to engage TripAdvisor to work on its animal welfare issue without success, so we decided to use…

 Source:Fundraising Philanthropy